Mayhem put into contextual perspective

We've all seen the great spots the people at Leo Burnett and Allstate brought to us that remind us to protect ourselves from unpredictable mayhem. The reality of owning a car, we learn as our good friend Mr. Mayhem destroys our daily drivers, is that some accidents are unforeseeable; which is why we get insurance in the first place (unless you're into cheesy early 90s style CGI "Generals" who conveniently poop out insurance cards through your Epson.) But the sad truth is that although some accidents are hard to avoid, sometimes mayhem is riding shotgun with us. Sometimes we need insurance because we are the ones that cause accidents, and that IS avoidable. These next few roughs tap into that reality and remind people to be better drivers right when and where it matters, on the road. Influenced by "don't text and drive" billboards, the "Be Contextual" chapter in Tom Himpe's Advertising Next, and Allstate's safe driver discounts; these billboards serve as reminders to keep distractions at bay when driving while also acknowledging the fact that the billboards themselves are distractions.